Frequently Asked Questions
Opinion research
What is Feedback Strands?
Feedback Strands - Every opinion counts (www.feedbackstrands.com)
is an opinion research offering. Feedback Strands is a web based portal that
tracks opinions available on the web (blogs, reviews, discussion forums, social
networking sites, ecommerce sites, etc.), analyzes the opinions and presents it
in an insightful manner.
Why is opinion research important?
Millions of opinions across diverse topics are expressed on the net every day.
Deciphering the 'chatter' can make a huge difference to businesses. Using a
technology led platform with appropriate human intervention is the ideal
mechanism to provide insights which could potentially result in product or
service improvements. The opinions are also available within a day of
publishing, much faster than a traditional survey.
When is opinion research useful?
Opinion research is useful under various scenarios - Launch of new products and
services, Monitoring existing products and services, Tracking Company
reputation and image, Competitive intelligence, tracking 'chatter' at times of
crisis, etc.
What metrics does Feedback Strands provide?
Feedback Strands provides a range of quantitative metrics - Net brand score,
Media analysis, Regional analysis, Brand comparison, Time series analysis,
Sentiment analysis, etc. Users can slice and dice the results using various
filters. Users can also view all the opinions voiced and undertake an
independent qualitative analysis.
Services
What are the services offered by Feedback Strands?
Feedback Strands is a web based portal that tracks opinions available on the
web. Opinions are tracked for various products and services on a daily basis.
The products / services currently tracked include:
Products : Digital camera, Laptop, Mobile phone, LCD TV,
Plasma TV, Camcorder, Car, Gaming console, Games title, Printer, Antivirus,
MP3 / MP4 player, etc.
Services : Cable TV, Insurance, Telecom and Broadband, Mobile
telephony, Hospitality, Banking.
Our home page sets out the complete list of products and services tracked. . If
you are interested in tracking a specific product / service which we are not
presently tracking, please
contact us.
Can Feedback Strands customize the portal based on client's need?
Yes, Feedback Strands can customize portals based on client needs and
specifications. The Feedback team will work closely with the client team,
understand their requirements and leverage our experience and domain knowledge
to help determine the scope and structure of the program. Please contact us for
more information on our customized services.
I only need power point or word reports on a regular frequency. Do I have to subscribe to Feedback Strands portal?
No. If you require word/ power point reports, we will extract information (both
qualitative and quantitative) from the Feedback Strands portal, analyse it as
per your requirements and send it on a regular basis. We could even provide a
mix of web access and customized reports based on your convenience.
Content
What are the various contents accessed by Feedback Strands?
Feedback Strands tracks the entire World Wide Web for different types of
consumer generated media - Blogs, Discussion forums, Sales sites, etc. All
information collated by Feedback has links to the original site url. It is
ensured that high traffic sites are covered . These websites are identified
through an in-depth research process. We also involve clients in this process
and take suggestions on popular websites for products or services of interest.
Newer sites can be added for tracking in a very short time.
Is there scope to integrate the service with client's internal data, generated on a regular basis?
Yes, there is scope to integrate the service with internal client data such as
opinions available with the client through their sales & service reports,
customer complaints, suggestions, call centres, etc. This data can be analyzed
independently or integrated with the current platform.
How often is the content updated?
The content is updated on a daily basis. Since there is a manual curation and
review process, the contents could trail the postings on the web site by a few
days. Where the near real time content tracking is of paramount importance to
the client, Feedback can customize its schedule to meet such requirements.
Technology
What technology does Feedback Strands use?
Feedback Strands uses a proprietary technology for the entire process of data
retrieval, mapping associations and sentiment classification (NLP - Natural
Language Processing). Our technology partners are
Strand LS.
Why should I consider Feedback Strand technology?
Most measurement providers rely mainly on "key word search" technology. This
technology works well during general searches but produces large volumes of
irrelevant results. Feedback Strands proprietary technology uses NLP technology
which has been successfully employed in the life sciences sector and which
retains only relevant sentences. Further, the technology facilitates sentiment
analysis at a sentence level.
Is best of NLP technology 100% accurate?
No. We realize that the best NLP technology (particularly for web semantics)
provides below 80% accuracy in sentiment classification. That is why, we have a
manual curation and review process to address this issue.
How does Feedback Strands ensure high levels of data accuracy?
Technology meshed with manual intervention is the key USP of Feedback Strands.
We have set up an intensive manual curation and review process for all
sentences that makes for more accurate classification at a sentence level.
Still have questions?
Please contact us
for more information.
|