About Us

Feedback Business Consulting Services Pvt. Ltd .(Feedback - www.feedbackconsulting.com) is a leading research based consulting firm based out of India since 1985. Feedback has four divisions:

• Global Feedback - Focus on Opinion Research and Competition Intelligence.
• Market Feedback - Primary research in India & neighboring countries.
• Customer Feedback - Customer satisfaction studies globally.
• Implement Feedback - Your India office

Global Feedback

Opinion research is offered through Feedback Strands - Every opinion counts (www.feedbackstrands.com). This is a web based portal that tracks opinions available on the web (blogs, reviews, discussion forums, social networking sites, ecommerce sites, etc.), analyzes them and presents it in an insightful manner. On subscribing, the user will have access to live, distilled opinions which are updated on a daily basis. It is possible to customize / integrate this service with the opinions available internally with the user from their sales & service  reports, customer complaints, suggestions, call centre, etc. and provide a comprehensive analysis.

Our Opinion research platform follows a rigorous process of retrieval, advanced NLP technology, manual 'curation', review and online publishing, with live data mining. The process includes accessing key web sites, identifying facets and mapping sentiments to the facets at a sentence level. The web delivery is through a user friendly interface. Every opinion encompassing facets and sentiments is manually reviewed.

Competition intelligence (CI) reports track the financial performance and new developments among the companies of interest on a regular basis. The reports are based on information from analyst reports, company annual reports & quarterly financial reports, news articles, subscription sources, podcasts, analyst meet transcription, CEO speeches, etc. The delivery is through an online user protected web based service or through offline reports. There is scope to customize a uniform web delivery across Opinion Research and Competition Intelligence for firms.

Why Feedback?

• Domain knowledge - Research experience of over 23 years and over 1900 engagements.
• Business expertise. At Feedback we are obsessed with providing business value. We realize that research spending has to result in actionable outcomes for the client - Feedback has enabled over US$ 5 bn of investments.
• Judicious mix of Technology and manual intervention. Our Opinion Research platform uses technology for data retrieval, association mapping and NLP sentiment classification. However we realize that the best NLP technology (particularly for web semantics) provides below 80% accuracy in sentiment classification. This is addressed through an intensive manual curation and review of all sentiments, ensuring accurate classification at a sentence level. We believe that good aggregate analysis requires high quality basic information.
• Value for Money. Or India base gives us a cost advantage which we pass on to our valued clients, while ensuring quality outcomes.